In private equity, due diligence is everything. When billions of dollars change hands every year, understanding exactly what you are buying isn’t just a nice-to-have. It is a survival skill.
At Aux Insights, we approach digital marketing due diligence differently. We blend the skepticism of investigative journalism with the rigor of financial analysis and the grit of actual marketing execution. We don't just look at the data; we look for the story the data is trying to hide. In that process, we usually find the true potential of an investment.
The Reporter’s Mindset
Our approach starts with a simple premise: dig deeper. Long before Aux Insights existed, our leadership team was rooted in TV reporting. That world teaches you to be relentlessly curious and to never take a press release at face value. A reporter pieces together a narrative from scattered facts. We do the same thing with a company’s digital presence.
We combine that journalistic instinct with financial discipline. This helps us connect the dots between a confusing marketing report and your bottom line. We translate impressions and click-through rates into the language of EBITDA and ROI.
Our team knows which questions to ask because we know where the bodies are buried in ad accounts and analytics platforms. We scrutinize conversion funnels with the same intensity a reporter brings to a breaking investigation.
Finding Value Where Others Don’t
Most firms will hand you a high-level assessment that looks great in a boardroom but says very little. We prefer to get our hands dirty. Our team consists of seasoned operators who analyze the core of a company’s digital engine.
Whether it is fixing wasteful ad spend or finding a market segment nobody noticed, we focus on insights you can actually use. This isn't theory. It’s practical application that drives revenue. For example, we recently helped a portfolio company boost their conversion rate by 21% in just two months. That shift added $7 million to their bottom line.
Operators, Not Just Consultants
There are plenty of smart people at the big management consulting firms. But we separate ourselves by being operators first. We aren’t career consultants; we are people who have built, scaled, and sold businesses.
We know the headache of a broken attribution model because we’ve had to fix them ourselves. This experience means our advice is practical. We don't just tell you what needs to be done; we show you how to do it. Often, we are the ones doing the work alongside you.
The 3x Standard
We believe in being accountable for our work. At Aux Insights, we won't take on a project unless we are confident we can deliver at least a 3x ROI in the first year.
Value creation doesn't come from a 100-page PDF filled with buzzwords. It comes from battle-tested solutions that move the needle. Our reports are roadmaps to value creation, written in clear financial terms that investors care about.
Looking at the Horizon
Understanding where a company stands today is critical, but understanding where it could go is where the money is made. We look at the digital infrastructure to answer the big questions. can this company scale? Is the foundation strong enough to handle double the traffic? Are there cheaper ways to acquire customers?
We bridge the gap between marketing nuance and private equity strategy. We aren't just auditing the present; we are validating the future.
Let’s Build Something
Good deals are getting harder to find. A smart digital strategy is one of the few reliable levers left for value creation.
At Aux Insights, this investigative approach is in our DNA. It is how we mitigate risk and unlock growth for your portfolio. Whether you are in the middle of due diligence or trying to fix a company you already own, we are the partners who can help you win.
We are building a new way to do digital strategy in the private equity world. And we are just getting started.